Italian fashion brand Off-White has added the ability to pay for its goods in Bitcoin and other cryptos, Vogue Business has learned.
The list of digital assets for payment includes Bitcoin, Ethereum (ETH), Binance Coin (BNB), XRP and stablecoins Tether (USDT) and USD Coin (USDC). The feature is already available in Off-White stores in Paris, London and Milan. According to the statement made by the company:
“This is another important step in the growth of a brand that looks to the future with technology Web 3.0 and understanding the needs and desires of an ever-evolving customer base.”
Off-White has noted the high volatility of the digital asset market and has promised to carefully monitor changes in cryptocurrency quotes. Customers will receive a refund in their local currency when returning an item.
In April 2021, French luxury goods manufacturer LVMH, which owns a majority stake in Off-White, formed a blockchain consortium with Italian fashion house Prada and jewelry brand Cartier to fight fake luxury goods.
